In August 2019, Hatori Kitchen, Loop Media's very own custom labeled product that ships directly to customers around the world, launched its new series of Damascus Steel Knives.

Hatori Kitchen's business model was straight forward. We found the manufacturers, we bough wholesale, got our brand printed on our knives and sent them to warehouses in Europe and United States. "But what about Asia", a colleague asked during a meeting.

We pretty much laughed back then, but we decided to give it a try. Our manufacturers were able to ship directly to Malaysia where they maintained their own warehouses and fulfillment centers, so the costs were not skyrocketing. It's worth a try.

Now, it's time for some education! Southeast Asia or Southeastern Asia is the southeastern subregion of Asia, consisting of the regions that are geographically south of China and north-west of Australia. Some of the most notable countries in this area are Malaysia and Philippines, two of the countries we have targeted for this project.

But, why Malaysia and Philippines? First of all, and the most important thing in e-commerce, is that they are pretty much well-educated on the use of Credit Card. You cannot ship to another country with a cash-on-delivery method, so it's very important the user that landed on your e-shop can complete an order.

The second most important aspect of these two countries, is that they speak English. In fact, Philippines have English as they first language!

Education is now complete. Let's continue on our digital marketing trip.